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  • Skills Development Act amendment 15 Dec2017
    by TUCT on January 18, 2018 at 12:02 pm

    The minister of Higher Education published a proposal to change the Skills Development Act, comments due before the 31st of January 2018. Some highlights of these amendments propose to: The good: 1.   Remove SETA regional offices and create one central sharing system/office to be more effective. 2.   Sharing of resources, such as IT and HR. 3.   SETAs to … Continue reading "Skills Development Act amendment 15 Dec2017" […]

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QCTO Assessment Quality Partner (AQP) principles and values

The following principles and values have been taken into consideration during the development of these criteria and guidelines for becoming an AQP:The following principles and values have been taken into consideration during the development of these criteria and guidelines for becoming an AQP: External Assessment systems and processes must: be fair, reliable, valid, ethical and transparent; be consistent across time, place, role players and respond to a non-sectoral demand-led model; use methodologies that are fit-for-purpose and reflect a consistent level of higher  cognitive challenge;  avoid tendencies of exclusivity; adhere to the QCTO values which show: i. innovation and excellence ii. em[...]

Know Your Audience

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The starting point for all communication is becoming aware of the intended audience and approaching them on an appropriate level. So many times, people get themselves into difficult situations because they did not consider the audience’s reaction to the message. Anyone could make a list of controversies that started as the result of an insensitive remark or one that was not well thought out. In addition to considering what the message says, as a writer (and speaker) you need to consider how the ideas are expressed.

To ensure successful written communication, first think about the people who will read it. By putting yourself in their shoes, you will gain insight into what they want to know and how they want to be addressed. The Temple of Apollo at Delphi in Greece has an inscription that cautions each person to “know yourself.” Improving communications encourages people to know thy audience.

Salespeople are no strangers to the concept of “put yourself in the buyer’s position.” It means that the seller (in this case, you as writer) will consider what features and benefits to present to the person on the receiving end. Word choice and message length (think: brevity) will show your recipient how much thought and care you put into crafting your message.

Audiences are composed of people, all of whom have different perceptions. These questions will yield a variety of answers, simply because perceptions differ:

      -What is a lot of money?

 

      -What is tall?

 

    -What is hot?

To avoid having messages misperceived, misconstrued or misunderstood, choose language that will be understood by most (preferably all) of your recipients. Think of the individuals who comprise your audience before you communicate with them. Ask yourself:

      -Who is the audience?

 

      -Why am I writing/presenting? What do I want my audience to know or do?

 

      -What do they already know? What is their level of understanding?

 

      -What is their likely attitude about the topic?

 

      -What does my audience want to achieve?

 

      -What medium will support the message the best — e-mail, letter, memo, report, proposal, etc.?

 

    -What format or layout will appeal to the audience and support the message?

Then, as the final step before beginning to write, organize your ideas. It’s a true sign of respect for your audience. Show that you are concerned for their time and attention. Plan to present the information that will make the most sense to them. Your organizational pattern may take any form (chronological, inside to outside, top to bottom, etc.). However you deliver the information, just make sure that someone new to your subject area will “get it” without having to strain the brain to do so. With all this in place, you’re ready to put fingers to keyboard, or (how dated to say…) pen to paper. Approach the task with a positive attitude, a clear purpose and straightforward organization, and you’ll be on the path to achieving your goal.